دانلود کتاب Consumer Research Methods in Food Science

Name: Consumer Research Methods in Food Science
Availability: InStock
Author: Carlos Gómez-Corona
ISBN: 1071629999,9781071629994

by Carlos Gómez-Corona, Heber Rodrigues

عنوان فارسی: روش های تحقیق مصرف کننده در علوم غذایی
ناشر: Humana Press
سال: 2023
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 469-470
شابک: 1071629999,9781071629994
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 14.94 مگابایت

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جزییات کتاب

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.