دانلود کتاب Explorations in Critical Studies of Advertising

Name: Explorations in Critical Studies of Advertising
Availability: InStock
Author: James F. Hamilton
ISBN: 113864952X,9781138649521

by James F. Hamilton, Robert Bodle, Ezequiel Korin

عنوان فارسی: کاوش در مطالعات انتقادی تبلیغات
ناشر: Routledge
سال: 2016
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 294
شابک: 113864952X,9781138649521
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 0.46 مگابایت

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جزییات کتاب

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.