دانلود کتاب Exploring Markets: A Very Brief Introduction

Name: Exploring Markets: A Very Brief Introduction
Availability: InStock
Author: Fellow at the Institute of Sociology Stefan Kuhl
ISBN: 0999147943,9780999147948

by Fellow at the Institute of Sociology Stefan Kuhl, Stefan Kühl

عنوان فارسی: کاوش در بازارها: مقدمه ای بسیار کوتاه
ناشر: Organizational Dialogue Press
سال: 2017
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 62
شابک: 0999147943,9780999147948
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 0.31 مگابایت

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جزییات کتاب

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment - one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment - or, more specifically, exploring markets - is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.