دانلود کتاب Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. ''It belongs on the shelf between The Tipping Point and Freakonomics .'' --Reed Hastings, CEO, Netflix ''Anderson's insights . . . continue to influence Google's strategic thinking in a profound way.'' --Eric Schmidt, CEO, Google ''Anyone who cares about media . . . must read this book.'' --Rob Glaser, CEO, RealNetworks