دانلود کتاب HBR Guide to Unlocking Creativity

Anyone can think more creatively and unlock innovation.Creativity is the key to innovation, but too many projects and teams are organized in ways that stifle new ideas. You need to ensure that creativity can thrive—and that you are part of the process.Fortunately, anyone can use method-driven approaches to teach and learn creativity. The HBR Guide to Unlocking Creativity will show you how to reach your creative potential, manage creative collaboration, and achieve groundbreaking results.This guide will help you:Understand the neuroscience of creativityRun better brainstorming sessions—in person or virtuallyUse design thinking to generate new solutionsModel a mindset of curiosity and experimentationBalance creativity with productivityBring breakthrough ideas to lifeArm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.