دانلود کتاب Obliquity: Why Our Goals Are Best Achieved Indirectly

Name: Obliquity: Why Our Goals Are Best Achieved Indirectly
Availability: InStock
Author: John Kay
ISBN: 9781101476390,2010030269

by John Kay

عنوان فارسی: انحراف: چرا اهداف ما به بهترین شکل به طور غیر مستقیم به دست می آیند؟
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 0
شابک: 9781101476390,2010030269
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 0.57 مگابایت

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جزییات کتاب

If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.
Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness...M.F

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