دانلود کتاب The Problem of Political Marketing

Name: The Problem of Political Marketing
Availability: InStock
Author: Heather Savigny
ISBN: 9781501300806,9780826428561

by Heather Savigny

عنوان فارسی: مشکل بازاریابی سیاسی
ناشر: Bloomsbury Academic
سال: 2008
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 151
شابک: 9781501300806,9780826428561
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 16.58 مگابایت

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جزییات کتاب

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following:
Why have politicians adopted political marketing? What are the contextual factors that have led to this?
How does the political marketing literature model this activity?
What are the underlying assumptions of these models
How does political marketing affect democracy?
How is political marketing best conceptualised and understood in light of this critical analysis?

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