دانلود کتاب Betriebliche Marktforschung: Mehrwert für Marketing, Steuerung und Strategie
by Marco Ottawa, Christian Rietz
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عنوان فارسی: تحقیقات بازار عملیاتی: ارزش افزوده برای بازاریابی، کنترل و استراتژی |
دانلود کتاب
جزییات کتاب
This is the first systematic presentation of all aspects of corporate market research and is intended for corporate and academic market researchers, marketers, and students of business administration, industrial psychology, and other fields of market research. The volume emphasizes the added value of corporate market research, and includes a detailed presentation of market research studies from the perspective of corporate market research.
Presents all relevant aspects of corporate market research