دانلود کتاب Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages

Name: Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages
Availability: InStock
Author: Thomas Kenny
ISBN: 1666907359,9781666907353

by Thomas Kenny

عنوان فارسی: رسانه های اجتماعی و مطالعات ژانر: بررسی صفحات وب آموزش عالی فیس بوک و توییتر
ناشر: Lexington Books
سال: 2023
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 214-215
شابک: 1666907359,9781666907353
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.00 مگابایت

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جزییات کتاب

This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.

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