دانلود کتاب Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country

Name: Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country
Availability: InStock
Author: Imtiaz A. Hussain
ISBN: 9811971943,9789811971945

by Imtiaz A. Hussain, Jessica Tartila Suma

عنوان فارسی: برندسازی بنگلادش: از "بدون گودال" به یک کشور "درآمد متوسط".
ناشر: Palgrave Macmillan
سال: 2022
ویرایش: 1st ed. 2023
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 167
شابک: 9811971943,9789811971945
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.23 مگابایت

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This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.