-
Margit Enke (editor) Anja Geigenmüller (editor) Alexander Leischnig (editor)
Click on cover to enlarge.
Buy This Book
From Amazon.
9 - 10Hours to read
دانلود کتاب Commodity Marketing: Strategies, Concepts, and Cases (Management for Professionals)
by Margit Enke (editor), Anja Geigenmüller (editor), Alexander Leischnig (editor)|
|
عنوان فارسی: بازاریابی کالا: استراتژی ها، مفاهیم و موارد (مدیریت برای حرفه ای ها) |
دانلود کتاب
جزییات کتاب
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
کتاب های مرتبط
این کتاب رو مطالعه کردید؟ نظر شما چیست؟
برای ارسال نظر، لطفا وارد شوید.
نظر دهید
نظرات (0)
هنوز نظری داده نشده است. شما اولین باشید!
