دانلود کتاب Chances and Challenges of Digital Management: Proceedings of the International Scientific-Practical Conference (ISPC 2022) (Springer Proceedings in Business and Economics)

Name: Chances and Challenges of Digital Management: Proceedings of the International Scientific-Practical Conference (ISPC 2022) (Springer Proceedings in Business and Economics)
Availability: InStock
Author: Richard C. Geibel (editor)
ISBN: 3031456009,9783031456008

by Richard C. Geibel (editor), Shalva Machavariani (editor)

عنوان فارسی: شانس ها و چالش های مدیریت دیجیتال: مجموعه مقالات کنفرانس علمی-عملی بین المللی (ISPC 2022) (مجموعه مقالات اسپرینگر در تجارت و اقتصاد)
ناشر: Springer
سال: 2023
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 262-248
شابک: 3031456009,9783031456008
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.12 مگابایت

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جزییات کتاب

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.