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John C. Hardin
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دانلود کتاب Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Histories of the Sacred and Secular, 1700–2000)
by John C. Hardin|
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عنوان فارسی: تبلیغات کلیسا، روابط عمومی و بازاریابی در آمریکای قرن بیستم: خرده فروشی دین (تاریخچه های مقدس و سکولار، 1700-2000) |
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جزییات کتاب
This bookexamines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
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