دانلود کتاب Crisis management in the food and drinks industry : a practical approach

"The second edition of this book expands its scope to take a global look at crisis management in relation to the food and drinks industry, including current problems such as food terrorism and bioterrorism, the expansion of the Internet, and the march of 24/7 news coverage." "Crisis Management in the Food and Drinks Industry, Second Edition, also examines the activities of extremist organizations as well as product tampering and extortion. The book contains extensive case histories plus typical check lists, press releases, product recall advertisements, and employee announcements to help readers prepare their own versions. Advice on dealing with the media and especially how to make a good impression on television or radio is also provided."--Jacket. Read more... Content: Cover -- Contents -- Series editor's foreword -- Acknowledgements -- Preface -- 1 The anatomy of a crisis -- 2 Protecting your brands and reputation -- 2.1 Designing hazards out of a system -- 2.2 Need for risk assessment procedures -- 2.3 Benefits of 'due diligence' -- 2.4 Marketers beware -- 2.5 Benefits of corporate citizenship -- 3 Preparing for the unthinkable -- 3.1 Threats to take into account -- 3.2 First hint of a serious problem -- 3.3 Sources of help and advice -- 3.4 Checklist for crisis team -- 3.5 No magic solutions -- 3.6 Crisis, what crisis? -- 3.7 Feel and instinct -- 4 The Internet-a two-edged sword -- 5 Tactics to avoid being caught off-guard -- 6 Product tampering-a constant threat -- 6.1 Keeping issues in perspective -- 7 Issues tracking and management -- 7.1 An orchestrated campaign -- 7.2 A suspect ingredient -- 7.3 Putting matters in perspective -- 8 Meeting the media -- 8.1 Presentation skills -- 8.2 Reacting to a problem -- 8.3 Opportunities and pitfalls -- 8.4 Video news releases -- 8.5 Video bites -- 8.6 Keeping issues in perspective -- 9 Do I need help -- 10 Sources of technical help -- 11 The powers of enforcement authorities -- 12 Managing a crisis -- 12.1 Immediate actions -- 12.2 Is a public recall really necessary -- 12.3 Directing media enquiries -- 12.4 Beware of this information channel -- 12.5 Preparing a media statement -- 12.6 Going 'live' -- 12.7 Be prepared for 'the treatment' -- 12.8 Aim to prevent problem escalating -- 12.9 Remember your customers -- 12.10 Employees can be your best ambassadors -- 12.11 Accept the quirks of fate -- 12.12 Keep media coverage in perspective -- 12.13 Fixing the blame -- 12.14 Insurance cover -- 12.15 Selection of crisis leader and team -- 12.16 Other types of crises -- 13 Diet and health -- 13.1 Are fish a crisis waiting to surface? -- 14 Problems facing the food industry -- 14.1 Unfit meat is persistent problem -- 14.2 New member states pose problem for EU -- 15 Dealing with extremist organizations and terrorist threats -- 16 Bioterrorism-a clear and present danger -- 17 Significant crises -- 17.1 The company that set the standard -- 17.2 The company that fought back -- 17.3 Anatomy of a crisis -- 17.4 The scandal that sucked in an industry -- 17.5 The crisis that was described as a wake-up call for meat industry -- 18 Interesting case histories -- 18.1 The crisis that brought down a government -- 18.2 The crisis that ravaged the Far East -- 18.3 The crisis that took the fizz out of a soft-drinks giant -- 18.4 The fiasco that humiliated a government -- 18.5 A crisis that found a government wanting -- 18.6 The crisis that was unique -- 18.7 A crisis delayed by circumstances -- 18.8 Red alert -- 18 & Abstract: Focuses on the communications aspects of dealing with a crisis. This book offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis. Read more...