-
Tom Blackett
Click on cover to enlarge.
Buy This Book
From Amazon.
7 - 8Hours to read
دانلود کتاب Brand Medicine: The Role of Branding in the Pharmaceutical Industry
by Tom Blackett|
|
عنوان فارسی: پزشکی نام تجاری : نقش نام تجاری در صنعت داروسازی |
دانلود کتاب
جزییات کتاب
As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution--focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behavior, access to information, freedom of choice, and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting-edge thinking on this area and lessons for anyone involved in brand development and management.
کتاب های مرتبط
این کتاب رو مطالعه کردید؟ نظر شما چیست؟
برای ارسال نظر، لطفا وارد شوید.
نظر دهید
Adding comments has been disabled.
نظرات (0)
هنوز نظری داده نشده است. شما اولین باشید!
