دانلود کتاب Agribusiness management

Agribusiness Management uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, this edition of the book offers a contemporary focus that reflects the issues that agribusiness managers face both today and are likely to face tomorrow. Specifically, food sector firms and larger agribusiness firms receive more attention in this edition, reflecting their increasing importance as employers of food and agribusiness program graduates. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations. Read more... Content: Part 1. Agribusiness management: scope, functions, and tasks -- 1. The business of agribusiness -- 2. Managing the agribusiness -- 3. Economics for agribusiness managers -- Part 2. Agribusiness management: organizations and context -- 4. The organization of an agribusiness -- 5. International agribusiness -- Part 3. Marketing management for agribusiness -- 6. Strategic market planning -- 7. The marketing mix -- 8. Tools for marketing decisions in agribusiness -- Part 4. Financial management for agribusiness -- 9. Understanding financial statements -- 10. Analyzing financial statements -- 11. Financing the agribusiness -- 12. Tools for evaluating operating decisions -- 13. Tools for evaluating capital investment decisions -- Part 5. Operations management for agribusiness -- 14. Production planning and management -- 15. Supply chain management for agribusiness -- Part 6. Human resource management for agribusiness -- 16. Managing organizational structure -- 17. Managing human resources in agribusiness. Abstract: Today's food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. This new edition of Agribusiness Management was written to help prepare students and managers for a successful career in this new world of food and fiber production and marketing. Read more...