دانلود کتاب The Cultural Context in Business Communication

Name: The Cultural Context in Business Communication
Availability: InStock
Author: Susanne Niemeier
ISBN: 9027221766, 9789027221766

by Susanne Niemeier

عنوان فارسی: بستر فرهنگی در ارتباطات کسب و کار
ناشر: John Benjamins Publishing Company
سال: 1998
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 276-275
شابک: 9027221766, 9789027221766
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 23.00 مگابایت

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The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture” as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.

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