دانلود کتاب 60-Minute Brand Strategist. The Essential Brand Book for Marketing Professionals

Praise for 60-Minute Brand Strategist"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."--Angela Ahrendts, CEO, Burberry"Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society."--Mauro Porcini, Chief Design Officer, PepsiCo Inc."Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand...The EPUB format of this title may not be compatible for use on all handheld devices.