دانلود کتاب Advertising (Routledge Introductions to Media and Communications)

Name: Advertising (Routledge Introductions to Media and Communications)
Availability: InStock
Author: Iain MacRury
ISBN: 0415251265, 9780415251266, 9780203493199, 020349

by Iain MacRury

عنوان فارسی: تبلیغات ( روتلج معرفی به رسانه ها و ارتباطات )
ناشر: Routledge
سال: 2009
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 337-337
شابک: 0415251265, 9780415251266, 9780203493199, 020349
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.00 مگابایت

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جزییات کتاب

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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