دانلود کتاب Communication-based Assessment for Bank Operations (World Bank Working Papers)

Name: Communication-based Assessment for Bank Operations (World Bank Working Papers)
Availability: InStock
Author: Paul Mitchell
ISBN: 0821371657, 9780821371657, 9780821371664

by Paul Mitchell, Karla Chaman

عنوان فارسی: ارزیابی مبتنی بر ارتباطات برای عملیات بانکی (بانک جهانی مقالات کار)
سال: 2007
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 56-60
شابک: 0821371657, 9780821371657, 9780821371664
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 0.46 مگابایت

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جزییات کتاب

All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.