دانلود کتاب Bridging the Culture Gap: A Practical Guide to International Business Communication

Remember freshman Global Studies in high school and the unit on colonialism? That was where many of us first learned the idea of ethnocentrism, which (in an overly-simplified definition) is the belief that our own respective culture and worldview is best. Through the lens of history we clearly see that was not the proper approach as rebellion, war and sectarian violence ensued in the colonial wake. However, there are some businesses that use similar ethnocentric principles as they expand operations into global markets. Author Penny Carte cautions in her book titled - "Bridging the Culture Gap" - that organizations that use a one-size-fits-all approach are likely to fit no one within the global marketplace. Carte further notes that the risk of cultural conflict and misunderstanding increases exponentially with each you country you enter. Sound view likes this book because the author relies on cultural preference scales, diverse cultural case studies and common sense to help businesses think beyond their own cultural norms. This mental exercise helps shift long held perceptions and habits, which better prepare any individual interested in international business. If knowledge is power, than this is a truly powerful book when it comes to cultural awareness.