دانلود کتاب Business decision-making : streamlining the process for more effective results

How do executives make decisions? Based on what? Are their decisions conscious or unconscious? Can executives explain each decision they make? What tools can they use to improve their decision-making process? What rules of thumb (heuristics) can executives use when faced with decision-making challenges? These are some of the questions that this book attempts to address. There is no substitute for years of experience in any human endeavor. But by tapping into some of the methods and lessons learned from personal experience it is possible to derive a set of decision-making principles that may prove useful for others to follow. This applies especially to entrepreneurs interested in building their own businesses or executives looking for some additional help in acquiring a better decision-making mouse-trap. As an academician who prefaced his career in higher education with years as a business executive in small and medium-sized companies, the authors initial introduction to the decision-making process of executives was on the job. This book is a user-friendly overview of the results of the authors research