دانلود کتاب The aging consumer : perspectives from psychology and economics

Name: The aging consumer : perspectives from psychology and economics
Availability: InStock
Author: Aimee Leigh Drolet
ISBN: 9781848728103, 9781848728110, 020385294

by Aimee Leigh Drolet

عنوان فارسی: مصرف کننده پیری: دیدگاه از روانشناسی و اقتصاد
ناشر: Taylor & Francis, Routledge
سال: 2010
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): xxi, 301 p
شابک: 9781848728103, 9781848728110, 020385294
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 5.00 مگابایت

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جزییات کتاب

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.

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