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Dr Pasi Falk
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دانلود کتاب The Shopping Experience (Published in association with Theory, Culture & Society)
by Dr Pasi Falk|
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عنوان فارسی: تجربه خرید (منتشر شده در ارتباط با نظریه، فرهنگ و آمپر؛ جامعه) |
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جزییات کتاب
The last decade has witnessed a clear and steady rise of interest in consumer culture. Many commentators now argue that consumption rather than production is the axis of personal identity and meaningful social action - a standpoint that reverses the traditional view that consumption is an incidental, trivial feature in contemporary culture. This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. The book uses an interdisciplinary resource base and comparative data to build-up a convincing analysis of the meaning of shopping
کتاب های مرتبط
The Experience of Culture (Published in association with Theory, Cultu...
Dr Michael Richardson, 2001 
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