جزییات کتاب
Chapter One: We Want High Returns with No Risk; Chapter Two: We Have Thoughts, Some Erroneous; Chapter Three: We Have Emotions, Some Misleading; Chapter Four: We Want to Play, and Win; Chapter Five: We Join Herds and Inflate Bubbles; Chapter Six: We Want Self Control and Mental Accounts; Chapter Seven: We Want to Save for Tomorrow and Spend it Today;Chapter Eight: We Want Hope for Riches and Freedom from the Fear of Poverty;Chapter Nine: We Have Similar Wants and Different Ones; Chapter Ten: We Want to Face No Losses;Chapter Eleven: We Want to Pay No Taxes;Chapter Twelve: We Want High Status and Proper Respect;Chapter Thirteen: We Want to Stay True to Our Values; Chapter Fourteen: We Want Fairness