دانلود کتاب Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

Name: Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
Availability: InStock
Author: Marianna Sigala
ISBN: 1409420914, 9781409420910

by Marianna Sigala

عنوان فارسی: رسانه های اجتماعی در سفر ، گردشگری و هتلداری : نظریه، عمل و موارد
ناشر: Ashgate Pub Co
سال: 2012
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 316
شابک: 1409420914, 9781409420910
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.00 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

کتاب های مرتبط

این کتاب رو مطالعه کردید؟ نظر شما چیست؟

برای ارسال نظر، لطفا وارد شوید.

نظر دهید

Adding comments has been disabled.

نظرات (0)

هنوز نظری داده نشده است. شما اولین باشید!