دانلود کتاب Food in the Internet Age

Name: Food in the Internet Age
Availability: InStock
Author: William Aspray
ISBN: 9783319015972, 9783319015989

by William Aspray

عنوان فارسی: محصولات غذایی در عصر اینترنت
ناشر: Springer International Publishing
سال: 2013
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 83-94
شابک: 9783319015972, 9783319015989
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.00 مگابایت

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جزییات کتاب

This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.

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