دانلود کتاب Television Advertising and Televangelism: Discourse Analysis of Persuasive Language

Name: Television Advertising and Televangelism: Discourse Analysis of Persuasive Language
Availability: InStock
Author: Rosemarie Schmidt
ISBN: 9027225559, 9789027225559

by Rosemarie Schmidt

عنوان فارسی: تبلیغات تلویزیون و کشیش تلویزیونی : تحلیل گفتمان از متقاعد زبان
ناشر: John Benjamins Publishing Company
سال: 1986
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 94
شابک: 9027225559, 9789027225559
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 14.00 مگابایت

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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

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