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Eccles Jules Go
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دانلود کتاب Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
by Eccles Jules Go|
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عنوان فارسی: حس غیر معمول، مزخرف مشترک: چرا بعضی از سازمان های دیگر به طور مداوم بهتر |
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This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.It puts forward the notion that the application of uncommon sense—thinking or acting differently from other organizations in a way that makes unusual sense—is the secret to competitive success.Jules Goddard is a fellow of the Centre for Management Development at London Business School.Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.
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