دانلود کتاب Data Analysis in Business Research: A Step-By-Step Nonparametric Approach (Response Books)

Data Analysis in Business Research: A Step By Step Nonparametric Approach discusses tools pertaining to one-sample tests, two independent sample tests, k-independent sample tests, two-related sample tests, k-related sample tests, measures of correlations and associations, tests of interactions and multiple comparisons and, multivariate interdependence test using correspondence analysis. The book features: " Non-technical coverage " Lucid presentation for easy comprehension " Illustrated step-by-step approach " Compendium of major non-parametric tests in one text " Comprehensive quiz bank " Would be widely applicable in all disciplines " A friendly guide in doing the dissertation data analysis This book is designed as a supplementary text for students of business and management. It will also be useful for marketing professionals and market research organizations.