دانلود کتاب Out of nowhere : the inside story of how Nike marketed the culture of running

Content: 1 The Road to Eugene 11 -- 2 Call Me Bill 19 -- 3 He Marked Me 22 -- 4 University of Oregon 28 -- 5 There's Someone I Want You to Meet 42 -- 6 Shooting Stars 58 -- 7 Hot Off Bowerman's Waffle Iron 67 -- 8 We Called Him "Pre" 71 -- 9 After Munich 84 -- 10 A Dream Come True 104 -- 11 Our Beloved Son and Brother 115 -- 12 Montreal-An Experience, Not a Victory 120 -- 13 After Montreal 137 -- 14 The Arrival of Rono and Athletics West 141 -- 15 The Moscow Run-Around 155 -- 16 Running, Flying, Marketing 158 -- 17 We Are Not Adidas 169 -- 18 A Sea of Change, Part One 189 -- 19 A Sea of Change, Part Two 204 -- 20 To Seoul, or Not to Seoul 216 -- 21 I Love L.A. 228 -- 22 The Dumper 245 -- 23 The America's Cup 260 -- 24 Nike World Headquarters 277 -- 25 Tell Me a Story 294 -- 26 The Big Blow 306 -- 27 The Unexpected Chapter 315.