دانلود کتاب The complete guide to running and growing your business

Getting a business off the ground is only part of the challenge. What every entrepreneur needs is a handbook to guide them through every stage of actually running their business, from finance to marketing, from sales to hiring and managing. This book provides vital guidance on all the day-to-day aspects of running your own enterprise. Content: Running your business ** What are the vision and values of your business? * What are your vision and values? How can the business get you there? * Work on the business, not in the business. * Business planning. * Developing your managers. * Converting to a Limited Company * Learning to delegate * Monitoring your competition * Be your own competition * The board of directors * Board Meetings * The executive management team. * Executive Meetings * Growing through acquisitions * Sell your business every year! * Finance * Planning the finances of your business * Raising Finance * An accounting system * Good financial controls * Paying Staff * Paying Suppliers * Getting paid by customers * Working with your bank * Working with your accountant * Working with business angels or VC's. * VAT * Corporation Tax * Dealing with money problems * Making the most of a cash surplus * Legal Issues * Best Practice * Opportunities * The big emerging trends. * What business are you really in? * What are your markets trends? * Developing your products and services. * Using new technology. * Adding services to products. * Be the best in the world - going global. * What is your 'edge'? * Staff * Identifiying your need for staff * Recruiting People * Managing People * Retaining People * Motivating people * Incentivising people * Promoting People * Preventing People Problems * Handling People Problems * Developing People * Legal Issues * Best practice * Customers * Finding new Customers * Persuading them to buy from you * Satisfying your customers * Keeping your customers * Doing more business with your customers * Serving your customers by Mail Order * Serving your customers over the Internet * Serving customers outside the UK * Legal Issues * Best Practice* Suppliers * Finding suppliers * Selecting suppliers * Appointing suppliers * Working with your suppliers * Handling problems with your suppliers * Dealing with suppliers outside the UK * The next stage: partnership * Legal Issues * Best Practice * Resources * Property * Machinery * Furniture * Telecoms * IT * E-commerce * Vehicles Abstract: The Small Business Handbook is THE definitive guide to running and growing your small business.Once you're up and running you need more advice and practical guidance of a different kind to make sure your business thrives and grows, and that you are well equipped to tackle every new situation that arises. Read more...