دانلود کتاب Impact of E-commerce on Consumers And Small Firms

Name: Impact of E-commerce on Consumers And Small Firms
Availability: InStock
Author: Salvatore Zappala
ISBN: 0754644162, 9780754644163, 9780754681229

by Salvatore Zappala, Colin Gray

عنوان فارسی: تاثیر تجارت الکترونیک بر روی مصرف کنندگان و شرکت های کوچک
سال: 2006
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 264-281
شابک: 0754644162, 9780754644163, 9780754681229
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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جزییات کتاب

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumer's online purchasing decisions.