دانلود کتاب Annual Giving Primer: How to Boost Annual Giving Results, Even in a Down Economy, 2010 Edition

Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.Important topics covered include:Board responsibilityAnnual giving strategiesPledge fulfillmentImproved donor givingDirect mail appealsExpanding donor basesAnnual gift brochuresEvent managementPhonathonsGiving analysisChallenge giftsGift clubsFundraising in challenging economic timesCourting area businessesOnline donationsFirst-time donorsPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.Content: Chapter 1 Turn to Challenge Gifts to Bolster Gift Income (pages 4–80): Chapter 2 Tried?and?Tested Retention Efforts (pages 10–15): Chapter 3 Gift Clubs and Other Ways to Upgrade Donor's Giving (pages 16–23): Chapter 4 Work to Broaden Your Donor Base and Raise More First?Time Gifts (pages 24–28): Chapter 5 Turn to Board Members, Volunteers and Groups for Help (pages 29–35): Chapter 6 Work to Improve Direct Mail Appeal Results (pages 36–42): Chapter 7 How to Boost Phonathon Results (pages 43–47): Chapter 8 Special Events Will Add to Your Bottom Line (pages 48–55): Chapter 9 Raise More Annual Gifts Via Your Website, E?Mail (pages 56–63): Chapter 10 Memorial, In?Tribute Gifts Offer Added Ways to Raise Funds (pages 64–68): Chapter 11 Handouts, Collateral Materials Help Support Your Request (pages 69–73): Chapter 12 Annual Giving Ideas and Examples Worth Doing (pages 74–80):