دانلود کتاب Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Name: Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
Availability: InStock
Author: Albert C. Bemmaor PhD
ISBN: 9783834930606, 9783834937223

by Albert C. Bemmaor PhD

عنوان فارسی: بازاریابی کمی و مدیریت بازاریابی: مدل های بازاریابی و روش ها در تئوری و عمل
ناشر: Gabler Verlag
سال: 2012
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 627-603
شابک: 9783834930606, 9783834937223
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.00 مگابایت

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

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