دانلود کتاب Quantitative Models in Marketing Research

Name: Quantitative Models in Marketing Research
Availability: InStock
Author: Philip Hans Franses
ISBN: 0521801664, 9780521801669, 9780511013010

by Philip Hans Franses, Richard Paap

عنوان فارسی: مدل های کمی در تحقیقات بازاریابی
ناشر: Cambridge University Press
سال: 2001
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 220-221
شابک: 0521801664, 9780521801669, 9780511013010
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.00 مگابایت

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جزییات کتاب

This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.