دانلود کتاب Research in Consumer Behavior

Name: Research in Consumer Behavior
Availability: InStock
Author: Russell Belk
ISBN: 0762313048, 9780762313044

by Russell Belk

عنوان فارسی: پژوهش در رفتار مصرف کننده
ناشر: Emerald Group Publishing Limited
سال: 2006
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 285-285
شابک: 0762313048, 9780762313044
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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جزییات کتاب

Volume 10 of ''Research in Consumer Behavior'' presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

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