دانلود کتاب Focus Groups in Social Research

Name: Focus Groups in Social Research
Availability: InStock
Author: Michael Bloor
ISBN: 0761957421, 9780761957423

by Michael Bloor

عنوان فارسی: گروه های تمرکز در تحقیقات اجتماعی
ناشر: Sage Publications
سال: 2001
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 110-119
شابک: 0761957421, 9780761957423
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 0.50 مگابایت

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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

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