دانلود کتاب Customer Co-Design: A Study in the Mass Customization Industry

Name: Customer Co-Design: A Study in the Mass Customization Industry
Availability: InStock
Author: Stefan R. Thallmaier (auth.)
ISBN: 9783658075255, 9783658075262

by Stefan R. Thallmaier (auth.)

عنوان فارسی: ضوابط شرکت طراحی : مطالعه در سفارشی سازی انبوه صنعت
ناشر: Gabler Verlag
سال: 2015
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 218-226
شابک: 9783658075255, 9783658075262
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.00 مگابایت

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جزییات کتاب

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

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