دانلود کتاب Marketing the Museum (Heritage : Care-Preservation-Management)

Name: Marketing the Museum (Heritage : Care-Preservation-Management)
Availability: InStock
Author: Fiona Mclean
ISBN: 9780415103923, 0415103924, 0415152933, 97804151529

by Fiona Mclean

عنوان فارسی: بازاریابی موزه ( میراث : مراقبت حفظ - مدیریت )
سال: 1997
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 272-268
شابک: 9780415103923, 0415103924, 0415152933, 97804151529
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.00 مگابایت

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جزییات کتاب

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.

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