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Philip Graves
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دانلود کتاب Consumerology: The Truth about Consumers and the Psychology of Shopping
by Philip Graves|
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عنوان فارسی: Consumerology : حقیقت در مورد مصرف کنندگان و روانشناسی خرید |
دانلود کتاب
جزییات کتاب
Available in paperback for the first time, this new, updated and revised second edition contains a thought-provoking new introduction and epilogue. Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior. He reveals the myriad tricks and psychological games shops play on we, the consumer; the ways in which we are manipulated into buying things we don’t want; the ways in which we deceive ourselves; and the cutting edge behavioral science being used to change our habits to even more significant degrees.Along the way, Graves reveals:Why the current practice of market research is a false scienceWhy we often don't buy what we say we willHow to understand consumers better than they do themselves
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