جزییات کتاب
This book is about strategic planning and ways of integrating cultural perspectives into it. Professor Katsioloudes has adroitly produced a textbook that is not only relevant to the needs of strategic planners in the corporate or business sector, but relevant to the needs of planners in the non-profit sector as well. Unlike traditional textbooks on strategic planning, 'Global Strategic Planning: Cultural Perspectives for profit and nonprofit Organizations' clearly elucidates the intricate relationship between planning for success at the organizational level and planning for success at the global level. The book is well written and can be used by students, teachers and practitioners of strategic planning, particularly those who are serious about understanding how the social and cultural contexts influence choices and decision-making at the organizational level. Without doubt, this book would remain a standard reference book on strategic planning for years to come.