دانلود کتاب The Price Advantage, Second Edition

A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book,shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantageIncludes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value mapsEngaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.Content: Chapter 1 Introduction (pages 1–11): Chapter 2 Components of Pricing Excellence (pages 13–22): Chapter 3 Transactions (pages 23–44): Chapter 4 Customer Value (pages 45–73): Chapter 5 Market Strategy (pages 75–91): Chapter 6 Pricing Infrastructure (pages 93–112): Chapter 7 Postmerger Pricing (pages 113–131): Chapter 8 Price Wars (pages 133–147): Chapter 9 Legal Degrees of Freedom (pages 149–164): Chapter 10 Lifecycle Pricing (pages 165–182): Chapter 11 Pricing Architecture (pages 183–196): Chapter 12 Complexity Management (pages 197–219): Chapter 13 Tailored Value (pages 221–245): Chapter 14 Software and Information Products (pages 247–264): Chapter 15 Pricing Transformation (pages 265–285): Chapter 16 The Monnarch Battery Case (pages 287–303):