دانلود کتاب Mastering E-business

Name: Mastering E-business
Availability: InStock
Author: Luis Aragones
ISBN: 0333693434, 9780333693438

by Luis Aragones, Ramon Palencia

عنوان فارسی: تسلط E- کسب و کار
ناشر: Palgrave Macmillan
سال: 1990
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 192-192
شابک: 0333693434, 9780333693438
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 7.00 مگابایت

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'Mastering Public Relations' takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. Business ethics, corporate social responsibility and internationalism and recurring themes. The book analyses the theoretical depths of public relations practice and relates them to the responsibilities and activities of the function and its principal operational arenas. Includes many thought-provoking questions and a stimulating, challenging discussion on the future of public relations practice.