دانلود کتاب Differentiate or Die: Survival in Our Era of Killer Competition, Second Edition

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.Content: Chapter 1 The Tyranny of Choice (pages 1–10): Chapter 2 The Creeping Commoditization of Categories (pages 11–18): Chapter 3 Whatever Happened to the Unique Selling Proposition? (pages 19–25): Chapter 4 Reinventing the Unique Selling Proposition (pages 27–34): Chapter 5 Quality and Customer Orientation Are Rarely Differentiating Ideas (pages 35–43): Chapter 6 Creativity is Not a Differentiating Idea (pages 45–53): Chapter 7 Price is Rarely a Differentiating Idea (pages 55–65): Chapter 8 Breadth of Line is a Difficult Way to Differentiate (pages 67–74): Chapter 9 The Steps to Differentiation (pages 75–82): Chapter 10 Differentiation Takes Place in the Mind (pages 83–91): Chapter 11 Being First is a Differentiating Idea (pages 93–102): Chapter 12 Attribute Ownership is a Way to Differentiate (pages 103–115): Chapter 13 Leadership is a Way to Differentiate (pages 117–124): Chapter 14 Heritage is a Differentiating Idea (pages 125–135): Chapter 15 Market Specialty is a Differentiating Idea (pages 137–144): Chapter 16 Preference is a Differentiating Idea (pages 145–154): Chapter 17 How a Product is Made Can Be a Differentiating Idea (pages 155–164): Chapter 18 Being the Latest Can be a Differentiating Idea (pages 165–173): Chapter 19 Hotness is a Way to Differentiate (pages 175–180): Chapter 20 Growth Can Destroy Differentiation (pages 181–190): Chapter 21 Differentiation Often Requires Sacrifice (pages 191–197): Chapter 22 Being Different in Different Places (pages 199–206): Chapter 23 Maintaining Your Difference (pages 207–215): Chapter 24 Differentiation in the New World of Buzz (pages 217–223): Chapter 25 You Can Differentiate Anything (pages 225–233): Chapter 26 Who is in Charge of Differentiation? (pages 235–242):