دانلود کتاب Public Relations in India: New Tasks and Responsibilites

Name: Public Relations in India: New Tasks and Responsibilites
Availability: InStock
Author: J. V. Vilanilam
ISBN: 8132106296, 9788132106296

by J. V. Vilanilam

عنوان فارسی: روابط عمومی در هند: کارهای جدید و Responsibilites
ناشر: SAGE Publications
سال: 2011
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 311-311
شابک: 8132106296, 9788132106296
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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جزییات کتاب

Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century. Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice.

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