دانلود کتاب The big book of marketing : lessons and best practices from the world's greatest companies

"The most comprehensive and authoritative guide of its kind, The Big Book of Marketing offers a practical, real-world approach that other marketing books lack." "Marketing experts from 86 of the world's most successful companies weigh in to provide you with expert guidance on all the essentials and best practices critical to developing and managing a world-class marketing campaign." "Nowhere else will you find such a practical approach to so many marketing issues. Whatever business you're in - retail and manufacturing to service and nonprofit - The Big Book of Marketing provides the fundamentals you need to propel your company to the top spot of its industry."--Jacket. Read more... Abstract: World-class marketing practitioners share their expertise on all aspects of marketing, providing a real world perspective on essential information all marketing executives, business owners, entrepreneurs, students of marketing, and anyone interested in world-class success need to know. Read more...