دانلود کتاب Great Brand Stories: Dyson: How One Man and His Machine Conquered Our Homes (Great Brand Stories series)

Name: Great Brand Stories: Dyson: How One Man and His Machine Conquered Our Homes (Great Brand Stories series)
Availability: InStock
Author: Iain Carruthers
ISBN: 1904879799, 9781904879794

by Iain Carruthers

عنوان فارسی: داستان های نام تجاری بزرگ: دایسون: چگونه یک مرد و ماشین خود را فتح ما (با نام تجاری سری بزرگ داستان) خانه
ناشر: Cyan Communications
سال: 2006
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 176-176
شابک: 1904879799, 9781904879794
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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As one of the most inspiring stories in business today, Dyson’s improbable success is retold here as a celebration of a brand that has become a symbol of great 21st century innovation and design. Driven on by its revolutionary bagless vacuum cleaner, Dyson has swept aside the iconic Hoover brand in many countries and generates $5 billion in worldwide sales. English inventor James Dyson and his crew are regarded as strong business protagonists, fighting to uphold their ideals and vision in a business environment more prone to nurturing the smooth corporate path of most big brands. Dyson’s story details the extraordinary risks they have taken—and will likely take again—in order to become and remain a market leader.

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