دانلود کتاب Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.Important topics covered include:Copy writingMedia buyersRural mediaInterviewsPress releasesConferencesClient spotlightsCrisis preparationMedia relation policiesPress release policiesSocial mediaStrategic plansMedia databasesOnline and offline press kitsOnline toolsStaff preparationPress conferencesPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.Content: Chapter 1 Crafting Compelling News Releases and Features (pages 4–7): Chapter 2 Attracting Media Interest and Attention (pages 8–11): Chapter 3 Cultivating Productive Media Relations (pages 12–15): Chapter 4 Assembling Effective Press Kits (pages 16–19): Chapter 5 Successfully Navigating Interviews and Press Conferences (pages 20–24): Chapter 6 Generating Publicity for Your Event (pages 25–28): Chapter 7 Drafting Appropriate Policies and Guidelines (pages 29–32): Chapter 8 Reaching Out through Social Media (pages 33–38): Chapter 9 Raising Awareness and Boosting Community Support (pages 39–44):