دانلود کتاب Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative

Name: Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative
Availability: InStock
Author: Peeter Verlegh
ISBN: 9783658105570, 9783658105587

by Peeter Verlegh

عنوان فارسی: پیشرفت در تحقیقات تبلیغات (جلد ششم): دیجیتال، کلاسیک، ظریف، و جایگزین
ناشر: Gabler Verlag
سال: 2016
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XII, 406
شابک: 9783658105570, 9783658105587
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 10.00 مگابایت

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جزییات کتاب

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

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